CVS Takes a Stand Against Airbrushing Models

“We will not digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics,” CVS said in a press release. The watermark with a heart will start appearing on beauty photos produced by CVS in this upcoming year, so be on the lookout.

Hmm. I have a lot of thoughts about this movement. I really love that CVS is promoting healthier body images by taking a stance against airbrushing and photoshopping models in their stores and print ads. It sends a great message to children because now the beauty standards portrayed by these ads will be attainable.

Although I love this idea, here is some food for thought. I am a pageant girl and have been in modeling for a while. I have had my photos edited to remove blemishes, smooth my skin, and adjust the lighting. I prefer these adjustments to my photos, especially because I am using them for pageant headshots that are sometimes judged. But how much editing is TOO much? How do we decide this? If you were in an advertisement for millions to see, would YOU want to be airbrushed? Or are you okay with everyone seeing your natural flaws?

It takes a brave model to proudly broadcast her full natural self to the world. I give these models and CVS credit for their courage! But what about Ulta, Sephora, and other major beauty brands? Will they follow suit, and are they embarrassed for not taking the initiative on this movement? I would be. What are your thoughts? Let me know in the comments below. 

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#ENDBODYSHAMING, Please share!

A letter to anyone who has left a negative comment on any post about someone’s body:

Something to think about…when you’re commenting on other people’s bodies behind a computer screen, do you think that they think they’re perfect? News flash: they probably don’t. So we don’t need you pointing out the obvious. Common examples: “She NEEDS to lose some weight, that’s not attractive.” “She looks way too skinny to be 6 months pregnant.” “Wow, she looks SO unhealthy, she needs to eat a burger!!” …NOOOO, really?! I’m sure they had NO IDEA!

Let’s say this person you are commenting on IS unhealthy. YOU DON’T KNOW, WHAT YOU DON’T KNOW! The person you are tearing down may have a genetic predisposition, a medial condition, an eating disorder, or something else that we don’t know. Encouragement and inspiration is what gets a person to change their lifestyle if they choose to, NOT nasty or negative comments on a social media post. Posting pictures of your imperfect body is BRAVE in the first place. Another news flash: is any body actually perfect? Not really. It’s all just subject to opinion. Beauty comes in many forms and varies from culture to culture.

Ladies: If you only stand for some women, you stand for no women. Black, white, Latinx, Asian, pregnant, trans, thin, thick, educated, poor, etc. We cannot just pick and choose who we defend because THAT is discrimination. 

Don’t be a cyber bully. Stand up for others and set a positive example. It takes one person at a time to end body shaming. We all want to be confident in ourselves. KARMA.

PLEASE RESHARE FOR BODY SHAMING AWARENESS! This problem is REAL and continuously arising. Thank you.